Why Flowcode? Why now?
QR codes are over 25 years old. Who knew and quite honestly who cared! Enter the pandemic when everything we knew was turned upside down and the most important thing for a business's bottom line became giving a contactless safe experience to their customers. So now everyone from the Baby Boomers to Generation Z were using their smartphones to connect directly to their favorite restaurant, retailer, real estate and charities to name a few!
QR codes have always been difficult to interact with because you previously needed to download an app to use it. With the technology of smartphones changing over time, the use of these codes are easier than ever. So this is where the million dollar question comes in that people always ask me when I recommend that they use a Flowcode to connect directly with their customers, how is Flowcode different from QR code..
So here's why Flowcode is the best QR code on the market today.
Design: These custom designed codes are hand crafted by a team of designers and beautifully merge branding and the QR technology. Flowcode can incorporate any brand elements from your company logo to your color palette, all while maintaining a 99.9% scan accuracy rate. For example: insert Covet code
Privacy: One of the major obstacles as a small business is getting your clients to scan your code because shoppers are savvy now and they want to make sure their online presence is never marginalized. It is important to note that most QR codes are not privacy compliant. At Flowcode, they take the consumers data and privacy very seriously and can proudly proclaim Flowcode is the safest QR code on the market today. They are CCPA (California Consumer Privacy Act) compliant and abide by all privacy laws, both domestic and international. This is so important to them as a company that they put it on every code so it is clear to the consumer (privacy.flowcode.com). Flowcode is not able to access any of your private information, but is simultaneously able to obtain stats that are very impressive and important to small business owners to do more to meet their customers' ever changing needs. For example: ?
Dynamic: When I first heard this term I took the word ‘dynamic' for its literal meaning positive in attitude and full of energy and new ideas, ie: that person has a dynamic personality. But when it comes to Flowcodes dynamic means characterized by constant change, activity or progress! At Flowcode, all of their custom codes offer a ‘dynamic redirect’, which means you can print the codes once, on anything from a sticker on the front door of your business to a magazine ad or a menu and then update the scan destination or landing page on the back end at any time and as many times as needed. This will ultimately eliminate the need to recreate new codes or print any of the materials you have already spent your hard earned money printing. This unique quality is not only good for you, the business owner, it is good for the environment. Another fun fact is that these codes never expire and offer unlimited scans.
Data & Analytics: Some of my best friends totally “geek out” over these words. If you have ever worked in advertising sales you know that all the client wants at the end of the day is to see some kind of result. It is so hard to quantify a magazine ad or a sign on your door. But the Flowcode platform will help you understand brand engagement of your products and services by looking at scan rates and connection points on where, when and how consumers are seeing your brand. The numbers can be as simple as how many scans did we see with that ad, to what are people most interested in doing next once they scan. This data can identify where in the country/world people are scanning and what kind of phone is scanning the most. In addition to being the fastest QR scanning code on the market, it is also important to note that it is 5x faster and easier to scan a code off of the tv or marketing materials than it is to look it up on google!!! For example: Mount Sinai ran a TV ad at the beginning of the pandemic to raise donations for their hospital. It was thought that they only needed to spend ad dollars in the tri state area because that is where most of their patients had come from and thus donations. After looking at the Data & Analytics it was clear that although that is where their patients originated from over the years they had since moved all over the country and still wanted to help. Most of the donations came from Texas!! Mount Sanai was then able to adjust their future marketing plan to include many of these other places to maximize on donations. The amount of scans that came from these tv ads was very clear, there are no quantifiable analytics to tell you how many times someone google searches a company based on a television ad or magazine ad.